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Thursday, April 17, 2014

The birds and the bees of good business

Usually the first thing someone with my background thinks of when the word “capital” is heard is financial resources available to organizations.   One doesn’t typically first think of humane, natural, social and manufactured forms of capital.  Is financial capital all that different from the previous forms of capital?  Let’s break it down…

Merriam-Webster defines capital as “(1): a stock of accumulated goods especially at a specified time and in contrast to income received during a specified period; also: the value of these accumulated goods (2): accumulated goods devoted to the production of other goods (3): accumulated possessions calculated to bring in income.”  

Forum for the Future lays out the “Five Capitals Model – a framework for sustainability.”

1)    Natural Capital – “natural resources and processes needed by organizations to produce their products and deliver their services.”

Businesses can maintain natural capital levels by only use materials that are abundant.  They can avoid waste by reducing, reusing and recycling.  Using renewable resources instead of only fossil fuels reduces carbon footprints and keeps our air and waterways cleaner. 

2)    Human Capital – “incorporates the health, knowledge, skills, intellectual outputs, motivation and capacity for relationships of the individual.”

Some employers exploit or take advantage of their employees.   A happy, healthy employee is a productive employee.  Placing precedence on human rights and human values will pay itself back in dividends.  Mentoring and training employees creates loyalty and promotes sharing of knowledge.  Employee benefits are one of the biggest expenses on a company’s income statement but there are many things that can be done that cost next to nothing to supplement employee recognition programs. 

3)    Social Capital – “any value added to the activities and economic outputs of an organization by human relationships, partnerships and co-operation.”

Businesses should provide supportive working conditions for employees and families.  By supporting the communities that the organization serves can have a positive impact on society.   Ethical and fair treatment of all stakeholders is key to creating valuable and meaningful relationships. 

4)    Manufactured Capital – “material goods and infrastructure owned, leased or controlled by an organization that contribute to production or service provision, but do not become part of its output” 

      Efficient use of manufacture capital gives businesses to innovate and forge ahead as a market leader.  By looking at things such as zero-waste and biomimicry, businesses can create a more sustainable manufacturing process. 

5)    Financial Capital – “assets of an organization that exist in a form of currency that can be owned or traded, including (but not limited to) shares, bonds and banknotes. “

Again, this is probably the first thing most people think of when they hear the term “capital.”  Let’s take this concept a little bit further by thinking about more than just a single bottom line.  What if we placed emphasis on different types of numbers and looked at things such as how wealth is fairly distributed, assigning costs to social and environmental values and understanding how wealth that is created impacts local communities an organization serves. 

This framework was designed to allow organizations to better understand what sustainability looks like for its operations, products and services.   In contrast to our traditional measurements of capital, the goal of the Five Capitals Model tool is to consider the impact of the organization on each of the five capitals in an integrated manner so trade-offs can be avoided. 


With this framework businesses can move to an approach of considering the triple bottom line approach.  This model just doesn't have to be about sustainable businesses.  These concepts are just smart and a better way to do business!